silentintelligence

30 Sep 2009 - 2:57am
0
5 years ago
9 replies
poomoo
2009

Using behavioral targeting to customize content

Hello,

At Scottish Television, we are actively exploring ways to serve up a
degree of custom content to every user the 'deeper' they travel
into our sites.

Taking a typical example of a user interested in football, we would
serve up more football related articles to that user. We would be
able to listen to the meta data on each article and page viewed in
the user’s journey, apply weightings and serve up more customised
pages.

As the user goes deeper into the site, we would narrow the focus of
articles and categories.

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