"Semiotics, also called semiotic studies or semiology, is the study
of sign processes (semiosis), or signification and communication,
signs and symbols, both individually and grouped into sign systems.
It includes the study of how meaning is constructed and
I always wondered how much is it relevant to the webspace. Many a
times there is a very strong mismatch between the brands portrayal
and the web interface. This i feel has a strong point that
communicates with the user perception.