2 Jul 2009 - 2:24pm
subimage interactive

Effectiveness of toolbars in \"freemium\" web applications

Has anyone done any work studying the effectiveness of toolbars /
"butcons" in web applications? Specifically I'm interested to know
how intermediate / advanced tools such as those impact customer
conversion rates.

Most web 2.0 apps seem to be a mixture of tabs / buttons, with very
little use of toolbars or menus.

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