packaging

Frank Long
2009

Out of Box Experience - 5 ways to make it work

The out of box experience (OOBE) describes the users first interaction
with a product or service. In the technology sector this first
experience invariably involves plugging stuff in, installing some
software and crossing your fingers in the hope that the product will
work. The problem is that, in far too many cases, it doesn’t.

Recent conducted by Accenture in the US shows that each year
consumers return millions of electronic products – not because they
don’t work, but because customers think they don’t work.

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