Background: I'm working on a WAP site to compliment a campaign site
that is housed within a large brand site.
The campaign site includes:
- campaign messaging
- videos (ranging from 30-120 seconds)
- annectodal stories from customers
- links to other areas of the site (learn more, find a product...)
The mobile project involves using the above messaging and assets in a
mobile environment. To help me prioritize the content, I'd greatly
appreciate some best practices and insights, specifically:
1. Are people likely to watch videos (assuming they are relevant and
well done) on a mobile site?