gregnudelman

gnudelman
2009

Site User Assistance: Aspirin Versus Vitamins

Web site user assistance that consistently exceeds customer’s
expectations can catapult your company to legendary status and create
brand equity you can measure in billions of dollars. However, making
Help a strategic asset for your company is an arduous task. To shed
light on this important topic, I have teamed up with Tricia Clement,
a renowned cognitive psychologist and Web site user assistance
expert.

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