1 Nov 2011 - 10:50am
4 years ago
12 replies

Can personas be created when you are not sure who your audience will be?

Not sure why this didn’t post the first time…

I work for a company in the healthcare vertical. We are designing a SAAS product to be released in the next 6-12 months. Though this product does tie-in ‘somewhat’ with an existing product, we basically have no idea who the audience might be for the product.

Is it possible to create personas to help influence the design of this product when we don’t know who the audience might be?

Thank you.

22 Feb 2011 - 12:53pm

Providing User-Specific Content

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29 Jun 2010 - 1:19pm
6 years ago
8 replies

Audience Segmentation Navigation

I know it is a common practice for B2B sites to structure the navigation by audience; however, I think structuring the navigation based on tasks rather than audience type could be a better solution. Would analyzing the tasks for each audience type naturally present a common IA that all audience types could understand? For example, each audience type needs to know the benefits of a product (of course, the benefits for the product differs for each audience type).

6 May 2009 - 6:05am
7 years ago
4 replies
Rutger van Dijk

Good starting points for a user guide ?


At our company we are developing a new harbour information system.
The graphical user interface and interaction is very different from
the previous software which has been used for about 10 years.

Part of the project is to create a user guide 'new style' for our
users. We don't want to create a 200 pages document with lots of
screenshots and nobody reads. We are also thinking how to integrate
help / user support in the application itself. The guide(s) have to
been supporting, informative and attractive to read.

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