IxDA-SF is back in 2008 with our fourth event in our design tools
series. We are very excited to be presenting Indi Young's book launch
party! Indi will be discussing her book: "Mental Models - Aligning
Design Strategy with Human Behavior".
Mental Models: Sparking Creativity Through Empathy
Anybody can tell you when they're in love, but can they map out the
behavior that leads to this sought-after state?