A colleague of mine and I were having coffee recently. I was telling him
about my user archetype (persona) development project. He snickered and
said, ³My team is delivering an individualized design experience based on
hard data. You¹re stuck in design yesteryear.² After this discussion I was
wondering: Is the future of interactive design strategy in the hands of
statisticians? What do you think?
Director, User Research and Experience Design