Improving UX/UI in advertising has been a challenge for many folks for a long time, and I wanted to see if anyone could provide good resources on the subject. In addition, I'd love to hear what people think about this topic.
Here are a couple articles I found interesting thus far:
Users can search a full-text collection that includes free and fee-based documents. All works have a document surrogate ("content detail page") that's visible to all users.
In search results, we don't want to show the snippet (keyword in context) for fee-based documents, because persistent users may be able to piece together what they need without paying. The current plan is to replace the snippet with "Matched on Full Text."
Cambridge Usability Group is pleased to announce a free talk on April 11th (6.30pm)
Tony Russell-Rose: From Search to Discovery Search user experience has come a long way from just a simple text input field. Faceted search interfaces have become standard on most e-commerce websites and search results help guide users to related and featured content. But how and why have search interfaces evolved so much in recent years?
Rosenfeld Media is pleased to present full-day workshops by five leading User Experience experts (Steve Krug, Lou Rosenfeld, Ginny Redish, Indi Young, and Whitney Quesenbery) in three cities (San Francisco, Atlanta, and Chicago). Details follow; discounts are available for early bird registration and for groups of three or more. Please spread the word!
I'm helping a client to select a new search engine for a web site with less than 1,000 pages. Google Mini and Google Site Search are a couple of leading candidates. One concern I have about Google Mini is that without PageRank (and other social data), the quality of result ranking will suffer relative to Google Site Search.
General usability guidelines states users expect a search feature to contain besides the search field, a button labeled "search". Looking at recent designs of search, the button is disappearing. These lack the search button.
All Apple search, i.e. apple.com, Spotlight and iOS. They have a clear button. On iOS, the keyboard provides a search button.
Google Chrome. The address bar functions as a search and is activated by pressing Enter.
I'm really stoked to see this. It's a very intuitive user experience. The fact that search refreshes as you type, to me, means that it's an active state of something that used to be the typical call and response. It will be interesting to see if this pattern starts to permeate into other areas of search, say, in your companies intranet site, or your file structure on your mac.
Does anybody have research showing which terms are better for call to action on a website that we can use consistently across tasks? I'm talking about action within the site, so the link would say either "Search for a gold parachute" or "Find a gold parachute."