The first significant custom application I ever designed/developed was for
an outfit in the New York Fashion District. The owner kept telling me if
somebody could one day create an electronic way to sell clothes, he'd be
very rich (obviously this was years before the web; TV and kiosks were what
he had in mind then).
It turns out, however, that today returns of clothes bought online reaches
40%, mostly due to dissatisfaction with the fabrics (cf.
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