Reading Joel on Software's Building Communities with Software
"The social scientist Ray Oldenburg talks about how humans need a
third place, besides work and home, to meet with friends, have a beer,
discuss the events of the day, and enjoy some human interaction.
The first significant custom application I ever designed/developed was for
an outfit in the New York Fashion District. The owner kept telling me if
somebody could one day create an electronic way to sell clothes, he'd be
very rich (obviously this was years before the web; TV and kiosks were what
he had in mind then).
It turns out, however, that today returns of clothes bought online reaches
40%, mostly due to dissatisfaction with the fabrics (cf.