kodak

27 Dec 2004 - 9:23am
0
9 years ago
16 replies
Terms:
Dave Malouf
2005

User Research takes Kodak higher

NY Times today had a great article about how user research was used to shore
up Kodak's marketshare from 5% to near 20% in 4 years. they called it
"anthropology" but we know what it really is.

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