28 May 2009 - 7:03am
7 years ago
59 replies
Jared M. Spool

Nice Research on Persona Effectiveness

I know that members on this list are dubious about using personas in
the design process.

Here's a nice, solid research paper by Frank Long at NCAD in Dublin
that shows how they can improve team dynamics:

> Real or imaginary: The effectiveness of using personas in the
> product design process.
> As you know, the use of personas as a method for communicating user
> requirements in collaborative design environments is well
> established.

9 Mar 2009 - 8:25am
7 years ago
34 replies
Megan Grocki

Persona skeptics

A colleague recently mentioned to me that she has sensed that clients
are starting to question the value of personas.

What do you think, has an inherent gap been revealed in the
usefulness of personas as we know them? Has anyone else gotten this
sense, and if so, can personas be redeemed?

Also, When is the last time you actually saw a project team-member
outside of IxD/UX go back and refer to persona documentation during
the later stages of a product or site development process?

16 Nov 2008 - 8:50am
7 years ago
34 replies
Michael Stiso

perceived problems with personas

Hi, all. I was inspired to post this question by the very interesting
ACD/UCD discussion, during which the personas concept has frequently been
mentioned. I've always been a little uncertain of personas, but many people
seem to love them, and so I'm wondering if I'm missing or misunderstanding

Below are my three main problems with the concept. I'm hoping some of you
might be able to tell me whether (and how) I'm on- or off-base with them.

1) *Frankenstein.* As I understand it, the better persona practitioners will
base their constructions on real-world data.

7 Oct 2008 - 6:18am
7 years ago
24 replies
Joshua Porter

ACD/UCD Round Two

In an attempt to discover any real difference between ACD and UCD,
here's a concrete question:

Are there different methods/deliverables that we might label more of
an ACD practice or a UCD practice?

To determine this, we should look at what the primary object of the
method is.

3 Jun 2008 - 11:47pm
8 years ago
10 replies
oliver green

Profile vs. Persona

Hi All,

Is there a difference between the term profile and persona?


3 Jun 2008 - 1:15pm
8 years ago
10 replies
Alla Zollers

unsophisticated users

Hi Everyone --

I am having a bit of a terminology problem within my company. Most of the
product people and developers like to refer to our users as
"unsophisticated" (a euphemism for dumb).

21 May 2008 - 9:30pm
8 years ago
7 replies
Matthew Zuckman

Persona Names

I am running a persona workshop with our client partners to flesh out
some of the behavioral aspects. As part of a "fun" exercise, we would
like to have persona naming as part of the event. Normally, when I
pick names, I make up something based on my IM list, mashups of TV
characters from shows I watched recently, or something along those

Does anyone have a process in place (or ideas) for how our group might
choose names collaboratively?


Matthew Zuckman

16 May 2008 - 2:31am
8 years ago
5 replies

Use cases and user scenarios

Is there a concrete distinction between use cases and user scenarios?

Sachendra Yadav

23 Apr 2008 - 5:53am
6 years ago
11 replies
AJ Kock

Do you ask for Functions or Scenarios?

Before testing: If you want a product with good UX, do you give the
programmers a list of functions or a list of scenarios?

Usually people write a functional spec for a software/website they want,
which they then give to the programmer. The programmer will create a
program/website with the functions you requested. The programmer comes back
and feels great about this product he created for you, with all the
functions you asked for, maybe even threw in a few extra.

You try the program and it has all the functions, but it is impractical.

22 Sep 2007 - 9:46am
8 years ago
3 replies

Book Review: The User Is Always Right

The User Is Always Right: A Practical Guide to Creating and Using Personas
for the Web<>,
Steve Mulder and Ziv Yaar.

This comprehensive guide approaches user experience research like never
before, and is *well-written, easy-to-read*, and *quite user friendly*.

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