A successful company forges good relationships with its customers.
There are many potential relationship catalysts: an enticing
homepage design, a well crafted page found via search, an easy-to-use
Writing engaging copy for an online application is more than a set
of useful instructions on process. If your process is that intuitive,
it probably doesn’t need much copy anyway – what do you do then? How do
you draw people in, make them feel part of something bigger and open up
With experience gained in traditional publishing, online community
management and design for traditional and online media, I’ll discuss
some of the lessons I’ve learnt as a designer by qualification and
copywriter by necessity.
Denise Wilton is the Creative Director of award winning online print company moo.com. A varied role, she is responsible for the creation of the brand,
from the visual look and feel both on and offline, to the tone of voice
in written, customer-facing communication. She is also the community
manager – and with her third hand, makes a mean cup of tea. Working as a designer for over 15 years, she has held various senior design roles in traditional and online media. Denise is also co-founder of the large online creative community, b3ta.com, which, she warns, is not for the fainthearted.