Dan Saffer: Microinteraction

18 Jun 2014 - 7:28am
9100 reads
Yohan Creemers

“The details are not the details. They make the design.” — Charles Eames

The difference between a good product and a great one are its details: the microinteractions that make up the small moments inside and around features. How do you turn on mute on your phone? How do you know you have a new email message? How can you change a setting? All these little moments--which are typically not on any feature list and often ignored--can change a product from one that is tolerated to one that’s beloved. This talk provides a new way of thinking about designing digital products: as a series of microinteractions that are essential to bringing personality and delight to applications and devices. We'll discuss the secret history of microinteractions, then delve into the structure of microinteractions: Triggers, Rules, Feedback, and Loops.

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