Job titles - what's hot

30 Jan 2014 - 6:28pm
1 year ago
5 replies
4070 reads


I'm writing a job description for something I'm calling a "visual web designer" because the person would be doing visual design of websites and it's strong on the design side and less on the coding side and not a developer role. There isn't a lot of UX but there is a lot of visual design and production.

It includes:

Visual Design mockups for web app, marketing, mobile; Landing pages, banners, email newsletters, posting content in WP, some product design, production of assets, some html/css but not a lot.

What is the hot name to call this person? Is this person a Visual UX Designer? just 'Visual Designer' or 'Designer'?Or a production artist? UX Designer? UI Designer?

Looking at ads, it seems like Web Designer is kinda passe as a title.

Wendy Fischer


30 Jan 2014 - 6:35pm

"Visual Interaction Designer"

31 Jan 2014 - 8:59am

I'd suggest a 'web graphic designer'

5 Feb 2014 - 10:55am

I typically use the job title Visual Designer.

5 Feb 2014 - 12:15pm
Sean Pook

Visual Designer is a good way to go - if it was purely digital you would put 'UI' in the middle. it helps distinguish it from non digital graphic design jobs.

Web Designer will get you a whole lot of resumes that won't be a good fit.

5 Feb 2014 - 1:14pm

Hi Wendy - 

You are right, Web Designer is passe.  If it were me, I would use Interactive [Visual] Designer.   Not Interaction Designer, since that mean something very specific.  I would defintely *not* include UX in there. Even though it's hot right now, it is not what you are describing. We need to do everytjhing we can to stem the tied away from muddying the UX term more than it has been aldeady.  If I see one more perons uise UX Developer I think I'm going to cry.

To me, Interactive connotes the media you want them to be working in and around, and the optional Visual implies the visual communications aspects. Something like this skirts the Ux, IxD references and feels close to what you are describing. At least it does to me :)


PS - Sean, it sounds like it is purely digital. :)

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