Lessons from Pseudoscience: How to avoid becoming the Jenny McCarthy of usability

7 Jan 2014 - 9:39pm
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Posted in:
ian.dejesus
2010

Presented by: Anthony Levin-Decanini, UX Lead at Retrofit

These days, interaction designers are expected to have expertise in umpteen different areas, often with no formal training. But significant potential consequences arise from this unicorn mentality. Usability expertise has become a kind of folk medicine, an arcane belief system that often lacks hard evidence. Are we engaging in the IxD equivalent of pseudoscience? 

Digging into the methodology of rigorous scientific research, we'll discuss specific tactics to help you more effectively plan, conduct, analyze, and present studies so you can be a legitimate expert on usability.

Tuesday, January 28, 2014

6:00 PM

Chatham University

The event will be held in Sanger Hall, which is on the first floor of Coolidge Hall (enter from the side of the building that faces the Science Complex). 

Visitors are welcome to park in either the Library Parking Lot or the Terrance Parking Lot with no permit as long as you arrive after 5 PM. 

Campus Map:

http://www.chatham.edu/about/pdf/campusmap.pdf 

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