ANN: Victor Lombardi's "Why We Fail" now on sale

6 Aug 2013 - 4:37pm
6322 reads
Louis Rosenfeld
2007

(apologies for cross-posting)

 Why We Fail: Learning from Experience Design Failures

Why We Fail cover image

Why did Twitter succeed while Pownce plotzed? Why has "to Plaxo" become a verb? And Zune: great product, but are you using one right now?

More and more, products succeed because not because they provide better designs or functionality, but because their overall experiences are superior to their competitors'. Victor Lombardi's new book, Why We Fail: Learning from Experience Design Failures is your field guide to failure. It's packed with case studies and lessons that will help you, as Don Norman suggests in his foreword, "embrace failure to learn from failure" and "learn from failure to avoid failure".

Why We Fail is available from Rosenfeld Media in paperback and three DRM-free digital formats (PDF, MOBI, and ePUB). It's also available from Amazon and O'Reilly.

Hope you'll check it out; thanks!

Louis Rosenfeld / @louisrosenfeld / @rosenfeldmedia
Rosenfeld Media = 18 UX books + 45 UX consultants + 50 UX courses + 2 UX events
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