Who's in charge of "strategy"?

16 Mar 2013 - 11:20pm
3 years ago
4 replies
2022 reads
Sujin Kim

I am from South Korea and studying new media advertising in the U.S. I am really confused about the UX career responsibilities. There are so many titles such as planning, UX, research, usability and human factors. Is there a difference between planning and UX and research and usability and human factors – or is it all the same job? Who's in charge of "strategy"?

Please advice.


18 Mar 2013 - 6:17am

Your question is reasonable - but this question is not easily answered.
The major keys to successful strategic planning and implementation are commitment, credibility, and communication. And that's why it's not an one man show or one department that is in charge of the strategic planning.
The key player regarding the strategic plan is the leader of the organization, often the CEO, or other similar senior position. All managers will have some responsibilities for plan specification and their senior specialists will be in charge of fine-tuning.
But I have to check back - Or to explain that one strategy is often part of an other one.
> Enterprise strategy
>> Company strategy
>> Distribution strategy
>> Product strategy
>> Communication strategy
>>> Offline strategy
>>> Online strategy
and many many more

At the end things are never as easy as they might look like and neither strategic planning nor design planning is done by one man or department http://boxesandarrows.com/ux-design-planning-not-one-man-show/

18 Mar 2013 - 10:11am
Jared M. Spool

Another way to phrase your question: What's your strategy for strategy?

18 Mar 2013 - 2:33pm
Christian Crumlish

I'm afraid there is no single answer to that. It depends on the size and type of organization and how it is organized.

Very loosely, I see UX as a concept that spans from strategy to design/build, and that also extends from core infrastructure (data model, purpose of software, business logic) out to the presentation layer.

19 Mar 2013 - 10:24am

With respect to UX, there are two answers from my experience:

- "Product Strategy": traditionally Product Marketing Managers own this part, though now you will see UX making waves as to being more involved in business decisions.

- "UX Strategy": how the business is going to conduct UX activities on all products; the UX Manager/Director would be in charge of this if there is one, or who ever the UX practicioner reports to (Development Mrg, Marketing Mgr, etc.)

As for the other question, difference in titles, HF vs. UX, you will not get a single answer. Personally I am a UX generalist with HF background and I do all those things.

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