Gradual Engagement on websites

26 Feb 2013 - 1:15am
1 year ago
5 replies
2554 reads
Suruchika
2010

Hi,

I'm looking for good examples of gradual engagement from the web, specifically while enrolling users or registering them and avoiding long forms to fill at one go.

Can anyone help me with such examples?

thanks.

Comments

26 Feb 2013 - 8:07am
Lori McCay-Peet
2009

Hi, if I undertand your question correctly, Academia.edu and LinkedIn take this approach. You can put in relatively little information to start your account and add to it as you have the time or it becomes useful to you.

Cheers,

Lori

26 Feb 2013 - 11:22am
mgreen49
2007

We had used gradual engagement when working on Chase's Mortgage site. 

https://www.chase.com/online/Home-Lending/mortgages.htm

Click the "Get a custom rate quote" link in the "Today's Refinance Rates" box. The user can get a custom rate by filling in a few data points. Once they have a personalized rate quote, they can proceed to prequalification which captures more info...eventually leading to a mortgage officer who would have access to the accumulated customer info.

I would guess that other mortgage sites will have something similar. The industry has a need to offload the chore of collecting this data and the users have a desire for an accurate rate quote before committing to talking to a human.

Mark

26 Feb 2013 - 12:24pm
digikev
2009

GOV.UK are employing gradual engagement on many of their transactions. For instance, National Insurance refund claims.

27 Feb 2013 - 10:30am
MPawson
2010

Check out the Express Account Settings on the Account Info page of Apple Store.

Its perfect for the form where all the answers are not known in one go.

http://store.apple.com/us/account/home

28 Feb 2013 - 8:08pm
Ivan Burmistrov
2009

digikev, sorry, your example is not gradual engagement. This is a "wizard".

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