Starting a user research 'repository'

30 Oct 2012 - 12:22am
1 year ago
2 replies
2429 reads
Alicia Nachman
2009

I'm interested in helping other groups within my company make use of user research that my team does. Also, I'd like to be able to make use of (or at least be aware of) research or customer insights from other groups (sales or marketing, for example). I'm envisioning something online where people can post & search - maybe standardizing the entry in some way to keep some consistency in how data is entered. Has anyone tried something like this within your organization? I'm having a mental block on the best way to get started or pilot my idea, so I'd love to hear your thoughts. Thanks!

Comments

1 Nov 2012 - 10:23am
martinsz
2011

Alicia:
I think you should start off with an email calling for meeting to share customer research insight. Everyone can bring they research in whatever format they have it and you could benefit from the start.

As one of the points in this meeting you could propose to your colleages if they think a standarized way of sharing this information is valuable to them, and then maybe start a wiki together, or an email-chain, or a dropbox folder for your word documents. It really depends on how your company handles processes.

I've been in settings where the wiki was the strongest tool for sharing insights, but most of my colleagues were engineers, so I think this would be different if your target is marketing people.
Another disadvantage of our wiki was that we would document some information that would make managers look contradictory and uninformed, so not everyone was willing to admit that they even read those pages. In that case using something less public might be a good idea.

Good luck!

Martín.

9 Nov 2012 - 10:11am
wtubman
2009

Hello we use UX Enterprise as our "research repository".  UX Enterprise is a data repository for UX objects (Research, Personas, Wireframes... ) all assests relating to UX. The web based app is created and supported by Human Factors International.  It is not the most usable of interfaces but the concept is great.  

The repository comes filled with some generic research as well as other UX objects provided by HFI and you can add your companies documents. You can password protect all your data as well as make reports/assests available via an extranet. Handy when you need to share for example, persona data with an external vendor tasked with designing products for your target customers.

We just aquired the tool so I am not yet familiar with all its features, but the fact that we now have a structured data repository for UX assessts will be extremely useful and helpful.   

Hope this help. Feel free to drop me an email if you have further questions.

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