Terminology: Favorite vs. Bookmark vs. QuickLink in social software

29 May 2012 - 5:32pm
4 years ago
1 reply
4267 reads

Hello all,

I work for a software development company creating social software for enterprise clients.  We are adding a feature to our app that would allow users to save shortcuts to content and other users in a global panel for quick/easy access.  I want to get feedback from the IxD community around the terminology for this feature.  We already have both following and liking in the application and they function as you would expect in any social software (See Facebook, Twitter etc).  By adding this new feature we don't want to create confusion with the current following or liking functionality. We are looking for research, best practices, etc. around what term(s) is more user friendly.  The terms we have considered so far are Favorites, Bookmarks and QuickLinks, but we are open to other suggestions as well.

Thanks for your input!


25 Jun 2012 - 1:22pm
Susan Oslin

Best practice would be to ask your users.  Can you  do a short survey or usability study with a basic prototype or mock ups? What you are asking is tricky in the best of circumstances and very much depends on your context.  Quck links can probably be eliminated as that is widely used as a navigation element that is system defined.  Favorites can be tricky because does it mean most popular, or in your case 'liked' by the community, or something the user has deemed for him or her self as favorite?  Plus two more options are contained within your description, 'saved' and 'short cuts'.   

And of course how you execute it, meaning visual and interaction design, will matter too.  So the ideal scenariao would be to get some quick feedback via a survey, then execute a solution based on your results  and test it with a usability study.  These types of things are important to get right, making sure your solution supports your overall design idea, and stays true to the main idea of your application and doesn't become a superfluous feature that dilutes the experience.

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