Our friends at PS-SIGCHI are offering an exciting workshop in June.
Come learn how Innovation Games® can improve how you generate and act on customer insight through collaborative play. In this engaging workshop, Susan Cook, Certified Innovation Games® facilitator, and Spearfish Innovation consultants Tom Rideout and Mike Northcott will teach the skills you need to use 3-5 Innovation Games® techniques in your organization. This one-day intensive course teaches you to plan, produce, facilitate, and analyze face-face innovation games.
User and customer insight generation is going through another major transformation. The days of focus groups and surveys yielded ground to contextual observation and ethnography. Now, collaborative play is changing how research and cross-functional decision making is done. It’s no secret that what people say they will do and what they actually do can be very different. Learn how environments in which participants build things, make tradeoffs, and compete generate different and more useful insights than you get today. You will also learn how you can use these tools for rapid cross-functional decision making in a collaborative environment.
It’s an engaging day that focuses on learn-by-doing in a hands-on interactive environment. We’ll have open discussions about the games and a networking lunch.
Lead Instructor, Susan Cook
Sue is an executive consultant in strategy, marketing and services. Sue has over 25 years experience in a variety of executive strategic and operational roles in high tech, with extensive experience in services businesses. Creative and pragmatic, Sue most enjoys helping clients see their way through complex business and organization challenges, and getting results that quickly move the business forward. With broad experience in R&D, marketing, supply chain and customer experience, she works with cross-functional teams to get them unstuck and growing.
Puget Sound SIGCHI is a non-profit local chapter of the Association for Computing Machinery (www.acm.org) Special Interest Group on Computer-Human Interaction (www.sigchi.org), serving the Puget Sound region's user-experience professionals.