Designing forums for an E-commerse site.

11 Jan 2012 - 4:44am
2 years ago
2 replies
622 reads
shilpi.seth08@g...
2012

Hi all,

I am working on increasing the user engagement of an E-commerce website. Will forums be the best way to solve my problem . Please suggest some ideas or some good E-commerce websites to analys and some good forum design.

Thanks

Shilpi | UI designer | INDIA

Comments

12 Jan 2012 - 2:28am
Yohan Creemers
2008

Hi Shilpi,

Joshua Porter's book "Designing for the Social Web" might be very useful in your search to increase user engagement. (http://www.amazon.com/Designing-Social-Web-Joshua-Porter/dp/0321534921

Another good read is "Designing Social Interfaces" by Christian Crumlish and Erin Malone.
(http://www.designingsocialinterfaces.com/patterns/)

Yohan
Ylab, designers for interaction
www.ylab.nl

12 Jan 2012 - 12:33pm
hassan.schroede...
2009

> I am working on increasing the user engagement of an E-commerce website.

What does that mean?

How are you currently measuring "user engagement"? How much of an increase are you trying to achieve? 10%? 50%? 100%?

And what will be the objective result, in terms of the site's purpose -- which I presume to be selling something :-) -- when you've hit your target for "increased user engagement"? Increased sales? More repeat customers? Decrease in returns? Increased auxiliary ad revenue? 

You need clear, measurable goals set, way before jumping off to "add forums". IMO.


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