Examples of branded apps that are designed for different user types

15 Dec 2011 - 1:43pm
4 years ago
1 reply
2924 reads
Brian Mila

Hi all,

I'm looking for examples of branded apps where the apps look similar but serve different user types (i.e, maybe one app is designed for consumers and another might be designed for professional users).   At my organization we develop applications for different classes of users and we have UI standards for each class and we'd like to have some consistency in the UI where it makes sense.   At the moment, they aren't looking too consistent, if you saw them side by side you probably wouldn't guess they came from the same company.   I'm trying to determine what attributes are critical to maintaining a consistent look and feel.  Colors, fonts, layout, controls?  And on the flip side, what are the attributes that can be varied to accommodate user needs without sacrificing consistency across multiple apps.   I didn't know if others had dealt with this problem in particular so I thought maybe it would be easier to just look at some examples from companies that did this well.   But if you have dealt with this type of issue any hints or some examples to look at would be very appreciated,  I'm really struggling with this.   We've already standardized the header, footer and navigation, but its not enough IMO.



16 Dec 2011 - 8:21am

My first thought was look at Photoshop and Photoshop Elements, but not having used Elements I can't comment on it. 

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