E-newsletter usability
27 Sep 2011 - 4:23pm
1 reply
710 reads
Frank Siraguso
2008
I'm thinking that this may have been around the block a few times but I'd like to have to have opinions and links to research, if possible.
We send several short monthly e-newsletters and are redesigning them. The layouts are pretty much the same for all: 2 column, wide on left wtih the right column for links, etc. Our new Web manager wants to have an "In this issue" list in the right column. We-the writers-think that's redundant. Because we use a title link with a short intro, readers will see all the contents, usually. Thanks for your help!
Frank Siraguso
Senior Writer
The University of Kansas Hospital
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Comments
U can always test this new concept on just 10% of you're customers and see the reaction. If it gives a better result so you can implemented on the rest 90%.