Using product reviews and discussion forums for user research

6 Apr 2011 - 3:28am
716 reads

Has anyone here used discussion forums, and product reviews to learn more about users? Take, for example, if I want to know what kind of users are buying products from an online retailer.Does it help if I look at reviews (from some other selected retailers) of the products being sold, and get an idea based on the criteria the buyer has used to evaluate the product. And how helpful are discussion forums, where I can read about their good and bad experiences with products.
Just wondering how valuable it is to gather insights from these sources. 
Angeline Bhavya Irudhayaraj
Diploma semester, Information and Interface Design
National Institute of Design R&D Campus, Bangalore

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