Quick View on ecom sites

12 Apr 2011 - 10:59pm
2 years ago
4 replies
1312 reads
gthomas10
2010

Does anyone have any good studies on the use of Quick View functionalities in ecom sites? 

For example Target offers a Quick View that opens a div with a limited set of information primarily focused on the product details.

 

Comments

13 Apr 2011 - 10:33am
Kinju
2010

I am glad that you are asking about quickview on ixda. Some months back I was working on a similar project and couldnt find any study related to quickview. When ecommerce sites are increasingly using the quickviews there should be some study done on QV as much as product details pages.

If you find one let me know.... 

 

13 Apr 2011 - 11:04am
cambeck
2010

This is anecdotal, but I ran a test on a prototype of it a few years ago for a furniture site we were building. Our implementation of it was confusing and the feedback we were getting wasn't getting us closer to a good result, so we left it off.

Of course, that doesn't mean every implementation of it will have the same results. Shopping for expensive furniture requires a different mindset than shopping for moderately priced clothing (such as at Gap.com).

If you're considering using it for your situation, build a prototype and test it in front of users. Use only as much data and build as much of it out as necessary to conduct the test.

14 Apr 2011 - 2:03pm
Paul Bryan
2008

Good point. We just published the Retailer Social Commerce Scorecard (free at http://www.usography.com/scorecard) which links to 100 top retailer product detail screen captures. It's a quick UX overview of 100 design approaches to presenting products, but it doesn't have screen captures of QuickView state. Might be a good idea to add that into the next version. 

/pb

27 May 2011 - 3:54pm
pnuschke
2007

I am not aware of any research studies, but I would suggest checking out Elastic Path's blog, as they may have touched on quick views in one of their posts.
Anecdotally, I've found that quick view's are most helpful when the product decision is image-based (clothing) and less helpful when it's feature-based (like a computer), with shades of gray in between.
Paul Nuschke

On Wed, Apr 13, 2011 at 12:04 AM, gthomas10 <gthomas10@gmail.com> wrote:

Does anyone have any good studies on the use of Quick View functionalities in ecom sites? 

For example Target offers a Quick View that opens a div with a limited set of information primarily focused on the product details.

 

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