ANN: Aga Bojko's new book-in-progress: Eye Tracking the User Experience

1 Feb 2011 - 4:45pm
3 years ago
3 replies
1225 reads
Louis Rosenfeld
2007

(apologies for duplicate postings)
Eye tracking applications are beginning to proliferate, and many vendors would have you believe that their technology will suit all of your user research needs.  What's needed is a clear, practical, and skeptical perspective on the method and the technologies to counter-balance the marketing noise.  That's why we've signed Aga Bojko, a researcher at User Centric and editor at UPA's User Experience magazine, to help make sense of eye tracking.  Her book, Eye Tracking the User Experience, will offer practical step-by-step advice on how to plan, prepare and conduct eye tracking studies, how to analyze and interpret eye movement data, and how to successfully communicate eye tracking findings.


You can keep up with the book's progress by visiting its site

http://rosenfeldmedia.com/books/eye-tracking/

...or follow @agabojko and @rosenfeldmedia
...or

subscribe to its RSS feedhttp://feeds.rosenfeldmedia.com/eye-tracking/

...or be notified (and get a discount) when it goes on sale

...or keep up with all Rosenfeld Media news by subscribing to our new newsletter
Please help spread the word; many thanks!
cheers


Louis Rosenfeld :: http://louisrosenfeld.com :: @louisrosenfeld
Rosenfeld Media :: http://rosenfeldmedia.com :: @rosenfeldmedia

Comments

1 Feb 2011 - 6:22pm
Ian Roberts
2004

Thanks. We recently got a Tobii eye tracker monitor and are eagerly getting started enhancing our usability techniques.

1 Feb 2011 - 10:05pm
dgbrahle
2010

I see that you recently got a Tobbii eye tracker monitor. I like the system but you need to be wary that mixing media, such as PDF + Web Site + PDF + Text, etc... In order to segment tasks with custom prompts per task while setting a time interval to the task will cause failure to export to video. I discovered this bug after conducting a usability test for the IAKM program at Kent State last semester and Tobbii claimed that the bug will be fixed for the next release of the software.

Other than that, you should be able to observe the video in playback and create segments, but you won't be able to export them to .avi or .mp4 files to give to clients (if you mix the media).

Personally, I think the software is great with all the data that it collects and spits out but be weary that it can cause information overload.

3 Feb 2011 - 12:06pm
mcaskey
2008

Hello all-

I'm looking for some excellent examples of applications that show, or provide access to, the background information for a given display.

An example might be a chart, and then the information that went into the data on the chart, perhaps providing the variables and constants, or other values that went into it.

Patterns I'm looking for are things like: When do you show background the information adjacent to the display vs. providing a link or button to showing it. Do you show it progressively or all at once? Are you categorizing the display in any way? What are the groupings?

Looking forward to your insights.

Thanks!

-Mike Caskey

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