OptimalSort vs UserZoom - How do they compare?

7 Dec 2010 - 12:39pm
3 years ago
2 replies
1062 reads
cneiweem
2010

We are looking for an online card sorting tool and have recently had the opportunity to try UserZoom at my company. We found that UserZoom had many drawbacks that, given the cost, makes it less than ideal for our purposes.

We also recently learned about OptimalSort, which appears to be much more cost-efficient than UserZoom: http://www.optimalworkshop.com/optimalsort.htm

Please let me know if you have any experience with using OptimalSort and what your thoughts are on the tool. Also, if you know both products, please let me know how OptimalSort compares to UserZoom. We are interested primarily in card sorting, but also looking for more information on the entire suite of features wtih OptimalSort in order to weigh the overall benefits of the product.

Thanks!

Comments

7 Dec 2010 - 11:49pm
Joe Sokohl
2004

I'm using right now on a project. I do like it. It has most of what I need, I think. The pre-sort survey is nice, but there's no branching (you can't terminate the sort based on some answers; it'd be nice if you could, so you could screen folks as necessary).

I'm doing an open card sort. It does work nicely. There are some anomalies: the Back button kills it sometimes. Also, you can't have blank cards (at least, I've not figured out how to do that).

The analysis tools are great and will save beaucoup time. Does look limited to 40 participants (we'll have five times that amount; not sure how I'm going to do the analysis, but... ;) ). I'd say it's quite good for most people.

Hope this helps.

8 Dec 2010 - 7:05pm
Paola Casarsa
2009

Hi! I have no experience with Userzoom but I'm using optimalsort for years. As you have noticed, it is really cost-benefits valuable! It is great for a qualitative card sorting analysis and it perfectly fits with the Donna Spencer's worksheet, really precious for achieving higher value data. I also suggest you treejack to test your final categorization. It is one of the best tool I've ever used!

If you are more focused on quantitative analysis try to get a look to websort as well. Nowadays, it is not as complete as optimalsort but it is still precious in order to get easily understandable reports.

Good job! Paola

Il giorno 07/dic/2010, alle ore 19:55, cneiweem ha scritto:

> We are looking for an online card sorting tool and have recently had the opportunity to try UserZoom at my company. We found that UserZoom had many drawbacks that, given the cost, makes it less than ideal for our purposes. > > We also recently learned about OptimalSort, which appears to be much more cost-efficient than UserZoom: http://www.optimalworkshop.com/optimalsort.htm [1] > > Please let me know if you have any experience with using OptimalSort and what your thoughts are on the tool. Also, if you know both products, please let me know how OptimalSort compares to UserZoom. We are interested primarily in card sorting, but also looking for more information on the entire suite of features wtih OptimalSort in order to weigh the overall benefits of the product. > > Thanks! > >

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