Persona-Driven Design Workshop London - 6 Dec 2010

18 Nov 2010 - 5:00am
5 years ago
1 reply
730 reads
William Hudson

(Apologies for any duplication)


Just a brief reminder that our Persona-Driven Design Workshop is running in London in a few weeks’ time (6 Dec).


The workshop is hands-on, with the objective of letting participants put into practice a variety of tools and techniques to make users the focus of development projects. It also covers the psychologically of personas – why they are so important, especially in teams and organisation with a technology focus.


Other topics included are:

-          Affinity diagramming & grounded theory (how to make sense of data from field research)

-          From requirements to user stories

-          Persona-weighted feature matrices

-          Mapping user stories to design

-          Conceptual modelling and wireframes

-          Sketching and prototyping techniques


You do not need to have an extensive background in usability or user-centred design to come on this course. Managers and developers are also welcome.


Full details and online booking are available at



William Hudson
Syntagm Ltd
User Experience Strategist
UK 01235-522859
World +44-1235-522859
US Toll Free 1-866-SYNTAGM


Skype williamhudsonskype
Twitter SyntagmUCD


Syntagm is a limited company registered in England and Wales (1985).

Registered number: 1895345. Registered office: 10 Oxford Road, Abingdon OX14 2DS.


UX, UCD and Usability Courses in London and Vancouver




18 Nov 2010 - 8:29am

Hi William,

I'm afraid I can't make the 6th Dec but I'd be interested in doing it if you repeated the course in the new year.

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