Event at Art Center College of Design in Pasadena, tomorrow night, Thursday 11/18, featuring speakers from BMW Group, Landor & Schematic

17 Nov 2010 - 12:20pm
5 years ago
1 reply
1490 reads

Tomorrow night, Thursday November 18th, Schematic (where I work) is hosting a symposium together with the Art Center College of Design in Pasadena, focused on the intersections between marketing and product design that agencies, designers and brands are encountering more and more these days. Along with myself, the symposium will feature Russ Meyer, Landor's CSO, and Holger Hampf, BMW Group DesignworkUSA's Director of Product Design.

For everybody in LA, we'd love to see you there. It's 7-9PM in Pasadena tomorrow night (Thursday)

Both for people in LA and elsewhere, please tell your friends and students in LA! Forward this email and the attached flyer, or if you're inspired to post on Twitter or Facebook, here's a link: http://goo.gl/h6dto 

Here are some more details:

Blurred Boundaries
Thursday, November 18
7-9 PM
Art Center College of Design in Pasadena, LA Times Auditorium
Free Admission
Art Center's Interactive Design program and digital agency Schematic invite a host of industry professionals to explore how the shrinking space between brand communication and product design is changing the way we design.
Holger Hampf
Director of Product Design, BMW Group DesignworksUSA.
Representing the point of view of traditional product design.
Russ Meyer
Chief Strategy Officer, Landor Associates.
Representing the views of traditional brand and marketing.
Jason Brush
Executive VP of User Experience, Schematic.
Focusing on the professional perspective of Interaction Design and User Experience.
Brian Boyl
Director, Interactive Design, Art Center.
Focusing on how education must adapt to keep up with these changes.
Moderator - Eric Breitbard 
Senior VP and Group Director for Interface, Schematic.

Panelists will share their work and engage in a lively discussion about today‚Äôs digital landscape, where the sharply-drawn lines between brand communication, advertising, and product design are disintegrating. Is that mobile app a product that provides useful information? Or is it the latest flavor of commercial? 
Is the distinction between product design, interactive design, and advertising still even valid?
Product designers are expected to deliver a strong brand message while providing consumer value.
Ad Creatives must provide an audience with more than just a clever campaign
Interactive designers must navigate the space between both of these worlds to provide a rich and engaging experience.
How must design agencies adapt to solve these challenges?



20 Nov 2010 - 12:58pm
interactive fiction

Hi Jason,

I was able to attend your panel at the Art Institute, and greatly enjoyed the discussion. On the way home, it occurred to me to ask if current debates on privacy inform any of your design decisions. For example, you mentioned the RFID tags interacting with the digital wall at Cannes Lions. From my experience, I know that whatever data is being tracked through those RFID tags can be run through a credit bureau such as Experian to develop a profile of each attendee, listing such qualities as average income, buying habits, reception to marketing tactics, and so forth. I'm not denouncing RFID or marketing in general, in fact I think both are very useful, but as marketing techniques adapt to new technology, I've seen some pushback from such groups as the Electronic Frontier Foundation, and others. I was wondering if this has influenced any projects, or if this is seen as chatter in the background.

In any case, thank you for the opportunity to hear this discussion!

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