Has anyone ever participated in a ecom site redesign where you created a beta environment that runs parallel to AND is accessible by users from the existing site?
The two environments would have the same functionalities and allow people to complete all the same tasks but Beta would have the new UI. (Not an A/B situation. A completely functioning different version of the site.)
Users could try the beta environment but would always have the option to ‘eject’ from Beta and return to the ‘old’ UI.
The reason for considering this approach is that we want to - after internal testing - expriment with some fairly large differences in how the new UI works in comparison to the old.
To much for an e commerce site? To risky from a user experience standpoint? Dumb idea?