Crowdsource it.

2 Nov 2010 - 10:38am
3 years ago
3 replies
1392 reads

I have a recurring brainfart.  The next time the IxDA has a design problem it considers hitting up the 20,000(?) members for potential solutions to the issue.

Among the many benefits that I can think of; transparency, T-design, practice... I'd like to highlight one positive: This would give new designers an opportunity to get some work under their belt and artifacts on to their portfolios, under the guidance of the IxDA mentorship program perhaps.

Outsource the facilitation to Open IDEO if necessary.

Just an idea.




2 Nov 2010 - 3:22pm
Yohan Creemers

Great idea Pauric. 

David McCandless, author of 'The Visual Miscellaneum' (, told me his next book will be completely crowd sourced - design including. At the last Design by Fire conference we had a discussion how to crowd source design and if a thing as open source design can exist. Unfortunately, we didn't come to any conclusions.  

Do you have an idea how to crowd source design? Open IDEO only facilitates concepting and evaluation. But how do you take it from there?

Ylab, designers for interaction

P.s. not sure if I'm going off topic here...

10 Jan 2011 - 9:10am

I believe the original idea behind crowdsourcing is to tap the collective mass to solve a complex problem or to achieve a big task. Amazon Web Services used crowdsourcing as a way to get many people to complete tasks (i.e., photographing their neighborhood). Netflix also used crowdsourcing to engage many developers to come up with a more effective algorithm for movie recommendations.
When you talk about crowdsourcing design, I admit, my hackles raise a bit. I think it's not the true spirit of crowdsourcing and also devalues the design process. I stand by AIGA's position. 

2 Nov 2010 - 5:30pm
Dave Malouf

Also, crowd source is not the same as open source and that is not the same thing as co-designing.

Most crowd sourcing is not about "process" but about final execution. I.e. Pepsi crowdsourcing a superbowl ad.

And b/c it gets to final execution the ethics and economics of crowd sourcing IMHO is very suspect. I'm not 100% against ala AIGA's stance against GAP, but I have not really figured out the long-term benefits to designers to work within the economics of crowd sourcing. unlike code that can be piecemeal together from various "sources" to create a greater whole. Design is a holistic process that is very difficult to manage the execution of across too many non-connected craftspeople.

the other issue is that crowd sourcing a "commercial" or single 1-off tactical asset is one thing, but crowd sourcing strategic assets and the artifacts associated with them is quite a different matter.

Co-designing ala the service design community of practice might be a model to look at, but even then service designers don't do final execution, but really only provide the frameworks for facilitating strategic design which when done correctly converts the community/organization into its own production resource.

Open source is really in the end crowd sourced & co-designed but has "licensing" that keeps in open.

Oh! I'm writing slides about this right now for @geekend2010 this week. Shit! I should get back to work. ;-)

-- dave

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