Sculley on Jobs, Apple, and design

22 Oct 2010 - 12:59pm
4 years ago
4 replies
1097 reads
DrWex
2006

http://www.cultofmac.com/john-sculley-on-steve-jobs-the-full-interview-transcript/63295

It's a long interview transcript but worth the read. Sculley talks frankly (and mostly admiringly) about Jobs and his philosophies of design, and Apple as a design company. Lots of nods to industrial design and the Jobs method.

Comments

22 Oct 2010 - 7:05pm
DerrekRobertson
2010

Thank you Dr. This is a wonderful piece. What humility from Sculley.
Neckties. Neckties...

Derrek

On Oct 22, 2010, at 12:19 PM, DrWex wrote:

> http://www.cultofmac.com/john-sculley-on-steve-jobs-the-full-interview-transcript/63295 > > It's a long interview transcript but worth the read. Sculley talks > frankly (and mostly admiringly) about Jobs and his philosophies of > design, and Apple as a design company. Lots of nods to industrial > design and the Jobs method. > >

22 Oct 2010 - 8:05pm
Navid
2010


My take is what some of us always knew.  Apple’s success is proof of the need for passionate control, because the truth is there are people who care about what is built in and of itself (like craft), and people who care only so much as it makes good business sense at the moment (and will compromise at any step because they don’t really have intuition or pride in the work). 

 

Apple is the rare company who has someone who cares like that at the very top, if you think about it…it’s kind of funny someone who has strong leadership skill with some design sensibility, and a passionate sense of craft is the rare event that leads to the world’s #1 tech company and #3 company in the world by market cap after Exxon Mobil and PetroChina.   I know that Bill Buxton has said that the designers at Apple who were there in their troubled will-we-make-it-years, were the same exact people who have now turned it into what it is.   So that tells you it is leadership that creates the structure that allows design talent to succeed.  It also tells you that the entire tech industry still doesn't realize the secret sauce (ie the Jobs method) is giving designers adequate authority.  For many tech companies adequate authority means totally strategic authority (if we were talking about building wind-farms, or investment banking that authority would be far less, certainly not strategic). 

 

Much of what we discuss on IXDA are strategies for being a team player - dealing with Agile development, dealing with upper management that doesn't believe, etc etc.   However, at some point on some project many designers - including consultants - realize that some great vision they have will not come to pass because of the corporate structure, because they lack passionate control.


On Fri, Oct 22, 2010 at 2:19 PM, DrWex <awexelblat@gmail.com> wrote:

http://www.cultofmac.com/john-sculley-on-steve-jobs-the-full-interview-transcript/63295

design, and Apple as a design company. Lots of nods to industrial
design and the Jobs method.

(((Please leave all con
23 Oct 2010 - 1:06am
Mathew Sanders
2009

Great reading, but seriously, have bow ties ever been out of style?

Sent from my iPod

On 23/10/2010, at 8:18 AM, DrWex wrote:

> http://www.cultofmac.com/john-sculley-on-steve-jobs-the-full-interview-transcript/63295 > > It's a long interview transcript but worth the read. Sculley talks > frankly (and mostly admiringly) about Jobs and his philosophies of > design, and Apple as a design company. Lots of nods to industrial > design and the Jobs method. > >

23 Oct 2010 - 7:05pm
BonGeek
2009

Good read and Navid you put summary well crafted!

Thanks

On Oct 23, 2010, at 12:07 AM, Mathew Sanders wrote:

> Great reading, but seriously, have bow ties /ever/ been out of style? > > Sent from my iPod > > On 23/10/2010, at 8:18 AM, DrWex wrote: > > > http://www.cultofmac.com/john-sculley-on-steve-jobs-the-full-interview-transcript/63295 > > > > It's a long interview transcript but worth the read. Sculley talks > > frankly (and mostly admiringly) about Jobs and his philosophies of > > design, and Apple as a design company. Lots of nods to industrial > > design and the Jobs method. > > > > > >

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