But this is an interesting discussion we run into as do all small
businesses competing against larger agencies. We have been
experiencing this force for 12 years+. I would suggest that most
"small business" (freelance / boutique agency) owners would agree at
this stage in the Digital Media business timeline, that this
consolidation / cross-over happened about 6 years ago. We tie this to
the rise of social networks (channels) and the fragmenting of "the
Internet" into multiple, proprietary, networks.
The day of large infrastructure / resource needs for knowledge to be
delivered as a reliable (content) service (on time) is long over. This
includes the tools to build them.
I will say, hiwever, if the $$ is available and such a diverse team
can be put together with a mgmt hierarchy established, the added value
could be ground breaking or a (big budget) bust!
Let's never discount the added value of agility though.
But, anyway, to your point, the exception has always been the
(business) (application) code ;)
On Jul 28, 2010, at 11:56 AM, a_interactive
> I have to agree, this is a silly debate.
> The reason I say this that I think we should all be able to do them!
> As someone who has lived in the freelance, small agency world for
> the past 10 years it is quite fascinating to hear all the opinions
> from those in larger groups. I don't want to dismiss the validity of
> those experiences. It sure seems big companies have made
> distinctions in all the functions and processes involve in
> interactive design and development where there really aren't any
> these days. Just look at the job listings. The vast majority of
> savvy companies post for staff that project manage, design, code and
> do IA, IX and UX tasks. New media professionals needs to have these
> skills. It is the new reality. To be honest, I feel that having all
> these functions split up in silos of skills and knowledge is simply
> a waste of resources and a hinderance to successful projects.
> PS - I'm in the middle of a short internship at a very large
> corporation helping with all these tasks just so that I can brush up
> on them. Even though the IT and intranet bureaucracy is stifling at
> best, they have made an interesting call putting the much of the UX
> control in the hands of a single usability analyst. At least we can
> affect many of these areas in one small team. The exception is coding.
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