[EVENT] IxDA NYC presents "The Art & Science of Seductive Interactions" - Mon. Oct. 4th at 6:30
27 Sep 2010 - 11:42am
The Art & Science of Seductive Interactions
A while back, LinkedIn
experimented with a feature: a little meter above the users’ information,
showing their profile’s “percentage completed.” Suddenly, more users filled out
their profiles. The feature didn’t have a clever interface, a sophisticated
information architecture, or
show any technical prowess. It just leveraged basic human psychology.
designers, we work hard to provide powerful features in our applications, but if
users don’t take advantage, it’s all waste. We have to extend our designer’s
toolkit, leveraging the latest thinking from behavioral economics, neuroscience,
game mechanics, and
Stephen will guide you through specific examples of sites
who’ve designed serendipity, arousal, rewards, and other seductive elements into
their applications, especially during the post-signup period, when it’s so easy
to lose people. He’ll demonstrate how to engage your users through a process of
playful discovery, which is vital whether you make consumer applications or
design for the corporate environment.
Free and open to everyone interested however tickets are required.
IMPORTANT!! Seating is limited. So you must have a ticket to attend. Please only RSVP if you know you can attend.
Cancellations: Please email us (email@example.com)
as soon as you know you cannot use your ticket. We'll release your seat
for one of your fellow practitioners and generate good IxD karma for
ABOUT OUR SPEAKER Stephen P. Anderson is an internationally recognized speaker and consultant
based out of Dallas, Texas. He
recently published the Mental Notes card
deck to help product
teams apply psychology to interaction design. Between public speaking and project work,
Stephen offers workshops
to help businesses design fun, playful and effective online experiences. He’s
currently writing a book about “seductive interactions” that will be published
ABOUT OUR EVENT SPONSOR Gerson
Lehrman Group is the world's largest membership-based marketplace for
business expertise. Our clients, the world's leading investment firms,
corporations and professional service firms, subscribe to our membership
to consult with and learn from more than 250,000 of the world's leading
business experts, members of the GLG Councils. Gerson Lehrman Group
combines web-based tools, professional services, and multimedia to
enable our clients and experts to connect with each other – on-demand
and at scale - to learn and share insights, to broaden professional
relationships, and to make better investment and business decisions.
Gerson Lehrman Group was founded in 1998 and operates 19 offices
globally in the Americas, Europe and Asia. Gerson Lehrman Group's
investors include Silver Lake Partners and Bessemer Venture Partners.
For more information about Gerson Lehrman Group, please visit www.glgroup.com.
ABOUT NEW WORK CITY
New Work City is a community that's open to anyone willing to participate and
contribute. This includes startups, hackers, freelancers, students, lawyers,
telecommuters, designers, writers, artists and all-around brilliant awesome
people. Learn more at the New Work City website.
ABOUT IxDA IxDA’s mission is to improve the human
condition by advancing the discipline of Interaction Design. To do this,
we foster a community of people that choose to come together to support
this intention. IxDA relies on individual initiative, contribution,
sharing and self-organization as the primary means for us to achieve our
goals. IxDA comprises over 10,000 members, and many meet at events like
this one in over 80 locations worldwide. If you or your friends are
based in the suburbs or further from New York, you can find contact
information for other local groups on the ixda.org site.