[EVENT] IxDA NYC presents "The Art & Science of Seductive Interactions" - Mon. Oct. 4th at 6:30

27 Sep 2010 - 10:42am
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The Art & Science of Seductive Interactions

A while back, LinkedIn experimented with a feature: a little meter above the users’ information, showing their profile’s “percentage completed.” Suddenly, more users filled out their profiles. The feature didn’t have a clever interface, a sophisticated information architecture, or show any technical prowess. It just leveraged basic human psychology.

As designers, we work hard to provide powerful features in our applications, but if users don’t take advantage, it’s all waste. We have to extend our designer’s toolkit, leveraging the latest thinking from behavioral economics, neuroscience, game mechanics, and rhetoric.

Stephen will guide you through specific examples of sites who’ve designed serendipity, arousal, rewards, and other seductive elements into their applications, especially during the post-signup period, when it’s so easy to lose people. He’ll demonstrate how to engage your users through a process of playful discovery, which is vital whether you make consumer applications or design for the corporate environment.

Register Now:


Monday, October 4, 2010

New Work City
412 Broadway, Floor 2
New York, NY 10013
Map: http://tinyurl.com/32f4rpz

Subway: NQR 6 ACE JZ 1 trains to Canal Street


6:30 - 7:00 p.m.  Networking
7:00 - 7:10 p.m.  Welcome and announcements
7:10 - 8:00 p.m.  Presentation

Free and open to everyone interested however tickets are required.

IMPORTANT!! Seating is limited. So you must have a ticket to attend. Please only RSVP if you know you can attend.

Cancellations: Please email us (nyc.ixda@gmail.com) as soon as you know you cannot use your ticket. We'll release your seat for one of your fellow practitioners and generate good IxD karma for all involved!


Stephen P. Anderson is an internationally recognized speaker and consultant based out of Dallas, Texas. He recently published the Mental Notes card deck to help product teams apply psychology to interaction design. Between public speaking and project work, Stephen offers workshops to help businesses design fun, playful and effective online experiences. He’s currently writing a book about “seductive interactions” that will be published in 2011.

Gerson Lehrman Group is the world's largest membership-based marketplace for business expertise. Our clients, the world's leading investment firms, corporations and professional service firms, subscribe to our membership to consult with and learn from more than 250,000 of the world's leading business experts, members of the GLG Councils. Gerson Lehrman Group combines web-based tools, professional services, and multimedia to enable our clients and experts to connect with each other – on-demand and at scale - to learn and share insights, to broaden professional relationships, and to make better investment and business decisions. Gerson Lehrman Group was founded in 1998 and operates 19 offices globally in the Americas, Europe and Asia. Gerson Lehrman Group's investors include Silver Lake Partners and Bessemer Venture Partners. For more information about Gerson Lehrman Group, please visit www.glgroup.com.


New Work City is a community that's open to anyone willing to participate and contribute. This includes startups, hackers, freelancers, students, lawyers, telecommuters, designers, writers, artists and all-around brilliant awesome people. Learn more at the New Work City website.


IxDA’s mission is to improve the human condition by advancing the discipline of Interaction Design. To do this, we foster a community of people that choose to come together to support this intention. IxDA relies on individual initiative, contribution, sharing and self-organization as the primary means for us to achieve our goals. IxDA comprises over 10,000 members, and many meet at events like this one in over 80 locations worldwide. If you or your friends are based in the suburbs or further from New York, you can find contact information for other local groups on the ixda.org site.

Register Now:

See you there,

IxDA New York Local Leaders


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