Invitation: HFI’s PET Course scheduled for Oct 7-9 in Mumbai, India

12 Sep 2010 - 6:40am
1707 reads
Hitesh Agrawal

An Invitation to Register for “How to Design for Persuasion, Emotion, and Trust (PET Design)”

HFI will be presenting its PET design course for Usability professionals on Thursday, Oct 7 – Saturday, Oct 9, 2010 in Mumbai, India. The course explores the next wave in Web site design – persuasive design – designing for persuasion, emotion, and trust. Register soon, this course is filling up quickly!

Learn from the master! This course will be taught by HFI's CEO Dr. Eric Schaffer.

Register here:

Why PET design?
While traditional user-centered web design focuses on designing for usability, it is now essential to design for Persuasion, Emotion, and Trust to satisfy customer needs and meet business objectives.

In this course, you will learn advanced techniques to motivate people to explore, discover, interact, and return to your website. Whether your site, application, or product is informational, functional, or transactional, PET design teaches you how to influence people to make
decisions leading to conversion. You'll learn how to:
• Engage customers
• Persuade users to act
• Achieve measurable results

Invest in your career
Join the thousands of user experience professionals who already know that HFI training is one of the best investments you can make to enhance and advance your career.

Course details

Location:          Mumbai

Register by:      September 30, 2010

Fees:                Rs. 28,000 + Taxes

Taxes:              10.30%


Early bird offer

Register and pay by September 20th, 2010 and save Rs. 3,000

Register now -- Seats are filling up fast!


The CAXA certification

This course is the first step toward HFI's new certification track: the Certified Advanced User Experience Analyst (CAXA) credential. It will help you transition from being a classical usability analyst to becoming a complete user experience designer.


For any queries or to register for the course, pls contact

Archana Bhonsle:  +91 72595 34675

Udita Shah:       +91 94874 25414

Syndicate content Get the feed