[PLUG] Content Strategy w/Kristina Halvorson - UIE Book Club

13 Aug 2010 - 8:32am
3 years ago
1 reply
816 reads
Jared M. Spool
2003

UIE Book Club
Topic: Content Strategy for the Web
When: August 17, 2010 at 2pm ET / 1pm CT / 11am PT
Cost: Free (But you have to read the book!)
Sign up: http://uiebookclub.eventbrite.com/

Hi there,

I've been reading Kristina's book, Content Strategy for the Web, and really enjoying it. I'm about two-thirds of the way through, reading about what a content strategy is, why it makes a difference, and how you implement it. Even though I've heard Kristina talk about this, the book has been really clarifying why a content strategy is essential for an organization.

I've seen this myself. You're adding content page after content page to your site. Initially, it's just about getting something up there. Then everyone starts coming out of the woodwork and trying to talk to you about this program and that campaign and this new project launch. Just putting the content up becomes a challenge.

But time takes over. And you realize you've got pages that no longer apply, because they are about things that have gone by.

For example, on our site, we're always struggling with what to do with pages that describe events in the past? Do we keep them up, as if they are still about to happen? Do we just take them away? When we put on a conference, we often create interviews and articles to promote it. But those are valuable in their own rights, so do they go away after the conference is over?

Until I first heard Kristina talking about this, it never occurred to me that you need a strategy to deal with your content. Now it makes perfect sense to me.

Have you been reading the book? It'll be fun to discuss it with you, so if you haven't read it, you'll want to start now.

On August 17th, Kristina will join us to talk about it.

I've got a list of questions for her already. For example, even though our sites at UIE are pretty small compared to our clients, the idea of putting together an entire strategy seems daunting. Even conducting an audit seems like a massive undertaking. I'm really curious what her techniques are for tackling a lot of content.

I'm also really curious if the way you tackle a content strategy changes when you're dealing with an intranet. I know that a lot of our clients are building out and maintaining their organization's intranet and a solid content strategy would help them a lot. But I wonder how it changes from a public facing web site.

I bet you've got a bunch of questions about content strategy too. That's why you need to first, read the book, and second, join us on August 17th. You can sign up at http://UIEBookClub.eventbrite.com.

I'm excited you're considering attending the book club. I can't wait to hear your questions and thoughts on Kristina's book. And I definitely can't wait to hear Kristina's answers. This is gonna be a ton of fun.

See you on the 17th.

Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: jspool@uie.com p: +1 978 327 5561
http://uie.com  Blog: http://uie.com/brainsparks  Twitter: @jmspool

Comments

13 Aug 2010 - 3:05pm
mdostert
2010

this book sounds great...i will have to pick it up. these are issues i have been "concerned" about

Maureen

----- Original Message ---- From: Jared M. Spool To: mdostert2002@yahoo.com Sent: Fri, August 13, 2010 1:58:34 PM Subject: [IxDA] [PLUG] Content Strategy w/Kristina Halvorson - UIE Book Club

UIE Book Club Topic: Content Strategy for the Web When: August 17, 2010 at 2pm ET / 1pm CT / 11am PT Cost: Free (But you have to read the book!) Sign up: http://uiebookclub.eventbrite.com/

Hi there,

I've been reading Kristina's book, Content Strategy for the Web, and really enjoying it. I'm about two-thirds of the way through, reading about what a content strategy is, why it makes a difference, and how you implement it. Even though I've heard Kristina talk about this, the book has been really clarifying why a content strategy is essential for an organization.

I've seen this myself. You're adding content page after content page to your site. Initially, it's just about getting something up there. Then everyone starts coming out of the woodwork and trying to talk to you about this program and that campaign and this new project launch. Just putting the content up becomes a challenge.

But time takes over. And you realize you've got pages that no longer apply, because they are about things that have gone by.

For example, on our site, we're always struggling with what to do with pages that describe events in the past? Do we keep them up, as if they are still about to happen? Do we just take them away? When we put on a conference, we often create interviews and articles to promote it. But those are valuable in their own rights, so do they go away after the conference is over?

Until I first heard Kristina talking about this, it never occurred to me that you need a strategy to deal with your content. Now it makes perfect sense to me.

Have you been reading the book? It'll be fun to discuss it with you, so if you haven't read it, you'll want to start now.

On August 17th, Kristina will join us to talk about it.

I've got a list of questions for her already. For example, even though our sites at UIE are pretty small compared to our clients, the idea of putting together an entire strategy seems daunting. Even conducting an audit seems like a massive undertaking. I'm really curious what her techniques are for tackling a lot of content.

I'm also really curious if the way you tackle a content strategy changes when you're dealing with an intranet. I know that a lot of our clients are building out and maintaining their organization's intranet and a solid content strategy would help them a lot. But I wonder how it changes from a public facing web site.

I bet you've got a bunch of questions about content strategy too. That's why you need to first, read the book, and second, join us on August 17th. You can sign up at http://UIEBookClub.eventbrite.com.

I'm excited you're considering attending the book club. I can't wait to hear your questions and thoughts on Kristina's book. And I definitely can't wait to hear Kristina's answers. This is gonna be a ton of fun.

See you on the 17th.

Jared

Jared M. Spool User Interface Engineering 510 Turnpike St., Suite 102, North Andover, MA 01845 e: jspool@uie.com p: +1 978 327 5561 http://uie.com Blog: http://uie.com/brainsparks Twitter: @jmspool

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