How do you successfully scale great UI design across a very large company? How do you deliver great products for a company with over 10,000 employees and 100's of products?
Have my own opinions, but looking for interesting perspectives...
--------Russell WilsonVP, User Experience and Product DesignCA Technologies, Inc.LinkedIn: http://www.linkedin.com/in/russwilson
A really good ux marketing (public relations) plan
A collection of good designs accessible
Case studies showing why something is a good design and how it made a difference
Before and after comparisons (a powerful technique that is not used as much as it should be
Rewards for good design
Goals in employee performance plans that have some connection to design
Do a metaphor brainstorming session that focuses on how other things are marketed. For example how do people market financial services, cars, books, food,etc. I have done this and it yields many ideas. If anyone would like to try this as an experiment let me know and we could try it with
Read the books on persuasion by cialdini who describes Principles of persuasion that work in the real world
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On Jul 27, 2010, at 2:02 AM, russwilson wrote:
> How do you successfully scale great UI design across a very large company? How do you deliver great products for a company with over 10,000 employees and 100's of products?
> Have my own opinions, but looking for interesting perspectives...
> Russell Wilson
> VP, User Experience and Product Design
> CA Technologies, Inc.
> LinkedIn: http://www.linkedin.com/in/russwilson 
Good comments Chauncey! I agree 100%
I’d make sure the “ux marketing (public relations) plan”
covers both external and internal conversations. There needs to be very open but
consistent communication to different levels throughout the company. Similar to
a social campaign you’ll want to groom and/or support several like minded ambassadors
throughout the company who can help amplify and build support for the message. As
employees start to better understand and see the impact of their positive
actions, building additional support should become infectious.
I might also suggest reading “Built to Last” by Jim Collins.
It’s a great look at a few big brands that have built huge devotion to a core ideology.