The influence of pre-populating web forms

2 Jul 2010 - 3:47pm
4 years ago
2 replies
788 reads
Charles Adler
2008

I'm currently working on a revision to a checkout process in which we're debating the pros & cons of pre-populating certain fields.

The application allows users to select an item for "purchase" and pledge an amount related to the value of that item. This means they can in fact pledge more than the stated amount for the item, or the exact amount of the item. They obviously cannot pledge lower. 

The debate is such:

Do we pre-populate the form field with the amount of the selected item or leave it blank to encourage some percentage of greater pledge.

I'm interested to hear any opinions, direction to supporting research one-way or the other, or experiences anyone here has had with something similar. 

Comments

7 Jul 2010 - 12:09am
Ritika
2010

Hi..

For more understanding... when you say "the user can pledge more than the stated amount". Is it for donation or is there any other reason why the user wil pledge above the stated amount?

8 Jul 2010 - 6:05pm
oliviacw
2008

I've seen this implemented as a non-editable field with the item value, plus a drop-down allowing them to select additional amounts to pledge ($5, $10, $20, $50, etc).

  • Olivia

On Fri, Jul 2, 2010 at 4:08 PM, Charles Adler wrote: > I'm currently working on a revision to a checkout process in which we're > debating the pros & cons of pre-populating certain fields. > > The application allows users to select an item for "purchase" and pledge an > amount related to the value of that item. This means they can in fact pledge > more than the stated amount for the item, or the exact amount of the item. > They obviously cannot pledge lower. > > The debate is such: > > Do we pre-populate the form field with the amount of the selected item or > leave it blank to encourage some percentage of greater pledge. > > I'm interested to hear any opinions, direction to supporting research > one-way or the other, or experiences anyone here has had with something > similar. > >

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