The user experience of city cards

22 Jun 2010 - 12:15am
542 reads
Mark Vanderbeeken

Many cities in Europe are rolling out City Card programs. City cards usually offer a combination of travel on public transport and discounts and free offers at museums, cultural venues, entertainment, leisure attractions, evening venues, shops and restaurants.

I am looking for any information on applying user-centred design in such programs: user studies, ethnographic research, user needs analysis, user experience studies, interaction design, service design, experience prototyping, etc.

Thanks a lot.

Mark Vanderbeeken Experientia, Italy

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