Effectiveness of a full page takeover overlay to promote an internal product?
4 Jun 2010 - 4:08pm
3 years ago
A client of mine is requesting a full page overlay takeover, essentially dimming out the entire site and displaying a promotional ad right in the center of the user's viewpoint. The idea is that the user will see this takeover on their 2nd pageview, and will be forced to hit the close button if they're not interested.
I personally think it's bad UX design, a complete slap in the face to the user and should be executed differently. I believe this approach will actually decrease regular page views, because some people will just be annoyed and leave the site entirely.
I'm trying to find some studies online that either back my claim, or confirm that this is a good approach. Can anyone help provide some data or first-hand experiences either way?