Marty Cagan's "Open Letter to the Design Community"
13 May 2010 - 8:16pm
4 years ago
Wonder if people have seen or have responses to this? http://www.svpg.com/an-open-letter-to-the-design-community/
My summary of his article:
Mainly / only show execs polished work
Be flexible and sensistive when introducing research -- don't try to bite off too much
Research is more than usability testing
Be honest about your skill set -- most people aren't equally brilliant at visual and interaction
Mostly, stick to these titles: “Interaction Designer,” “Visual Designer,” and “User Researcher.”
...and then some finer points on conducting research.
In particular, I struggle with #1 because sometimes what I need to do in order to think through a problem and be able to design something is what Marty would consider "sausage making", but at the same time execs want to see something at least weekly, and sometimes that stuff takes more than a week to manifest in visually designed comps.
Anyway, curious about people's thoughts on that in particular or anything else in the article.