[Event] Jared Spool | Revealing Design Treasures from The Amazon

IxDA Seattle and PSSIGCHI in partnership with UIE Web App Masters Tour, HCDE, the Information School University of Washington, and the support of our generous sponsors, Frog Design, Fellswoop, & Aquent, are proud to present.

For one night only, Jared Spool comes to Seattle to present the latest research from User Interface Engineering: Revealing Design Treasures from The Amazon.

On its surface, Amazon just seems like a large e-commerce site, albeit a successful one. Its design isn't flashy, nor is it much to write home about. But deep within its pages are hidden secrets—secrets that every designer should know about.

If one looks closely at what the team at Amazon has built, it's filled with innovative functionality and clever designs, all of which creates a delightful experience for its users and directly produces regular profits for its shareholders. But not all is perfect. Some design changes in the last few years have not been the success that the team had hoped for. Amazon's exceptional qualities and imperfections are critical knowledge for any designer that wants to dig deep into what makes the site tick.

In this entertaining presentation, Jared will share some of UIE's latest research into the hidden treasures of (the) Amazon. You'll learn:

The simple Yes/No question that increased revenues by more than $1 billion
The elegant subtlety of Amazon's security system
Why Amazon's business model is more than meets the eye (and why designers need to care)
The wins and losses that Amazon has had with social media functionality

Seats are limited and this talk will definitely fill up. Reserve your seat now to guarantee your spot.

IxDa Seattle Local Series would not be possible without the support of our generous sponsors.
Frog Design, Fellswoop, & Aquent

Thursday, May 20th 7:00 to 8:30
Doors open @ 6:00 p.m.
University of Washington
Kane Hall ROOM 210
Seattle, WA 98105

Directions

Driving North: Heading north on Interstate 5, take the NE 45th Street exit. Turn right onto NE 45th Street and continue east to 15th Avenue NE. The UW campus begins at the corner of NE 45th Street and 15th Avenue NE.

Driving South: Heading south on Interstate 5, take the NE 45th Street exit. Turn left onto NE 45th Street and continue east to 15th Avenue NE. The UW campus begins at the corner of NE 45th Street and 15th Avenue NE.

Parking

Parking is available at the Central Plaza Parking Garage. To park in the Central Plaza Parking Garage, take a right onto 15th Avenue NE. Continue south on 15th Avenue NE until you reach NE 41st Street. The parking garage entrance will be on your left. Stop at Gate 1, pay attendant and park where directed. Once you have parked in the garage, find the corridor labeled "Kane Hall" (northeast corner of the garage) and take the elevator to the appropriate floor (2nd floor for Rooms 210).

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Evite link here:
http://www.evite.com/pages/invite/viewInvite.jsp?inviteId=HOIMQUMWNSLEBEGYUTCH
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Jared Spool

“Jared M. Spool is the founder of User Interface Engineering, the largest usability research organization of its kind in the world. If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.

Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual UI Conference and Web App Summit, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time. He is author of the book, Web Usability: A Designer’s Guide.”