Regional influences of demographic data on design

15 Apr 2010 - 8:16am
4 years ago
1 reply
518 reads
FrankLicht
2010

Hi, I'm currently working as an Interaction Designer at an Email Marketing company where I'm also writing my thesis for my undergraduate (Bachelors) degree. The main goal of my research is to find if we can change certain aspects of email newsletter designs through personalization. We want to do this to create more interaction between sender and receiver of the newsletter (read: higher clickthrough rate and more conversions on the websites of our customers).

One of the aspects of the research is to check if we can use demographic data to personalize the design of the newsletter. E.g. a different lay-out of the newsletter for people living in suburbs as for people living in the countryside. I’ve read dozens of articles about the difference of use of color, alignment of text, etc. but these were all world-wide differences.

Does anybody have any experience with changes in (web/email)designs based on demographic data, more specific regional demographic data? Where do I start? And what are your thoughts about using this data for changing a design?

Thanks in advance!

Comments

15 Apr 2010 - 11:20am
Graham A. Brown
2009

I think your onto something. In print design we know how different groups react to the quality of papers and layout so there must be a corresponding design issue with email newsletter designs. ttfn graham Vancouver

On 15/04/10 7:38 AM, FrankLicht wrote: > Hi, I'm currently working as an Interaction Designer at an Email > Marketing company where I'm also writing my thesis for my > undergraduate (Bachelors) degree. The main goal of my research is to > find if we can change certain aspects of email newsletter designs > through personalization. We want to do this to create more interaction > between sender and receiver of the newsletter (read: higher > clickthrough rate and more conversions on the websites of our customers). > > One of the aspects of the research is to check if we can use > demographic data to personalize the design of the newsletter. E.g. a > different lay-out of the newsletter for people living in suburbs as > for people living in the countryside. I’ve read dozens of articles > about the difference of use of color, alignment of text, etc. but > these were all world-wide differences. > > Does anybody have any experience with changes in (web/email)designs > based on demographic data, more specific regional demographic data? > Where do I start? And what are your thoughts about using this data for > changing a design? > > Thanks in advance! > > ((

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