I am having an interesting discussion with some of my colleagues about link lengh and I need some facts and opinions.
We are working on a text (the subject matter is irreleveant) that describes a service, gives details, and points to additional resources, related services, and information. I am optimising the text for scannability. I believe that reasonably long link anchors are more visible, thus more scannable. I have made all links as explanatory as possible. For example, in "We offer special services for corporate clients" in link to a page exploring special services about corporate clients, so the link anchor is "special services for corporate clients" instead of just "services".
The person responsble for the search engine optimization of the text supports the approach with longer link anchors. The person responsible for the graphic design and aesthetic appearance claims: "The scanning eye is a reading eye. When we offer long underlined text, which is many times less readable than regular text, we will easily loose the reader's interest. We should count on the fast recognition of a shorter anchors and additional information in the surrounding text." I can see his point. I am not sure I can easily agree.