Online Content Comsumption Pattern for 30-40 yr olds

8 Apr 2010 - 3:08pm
4 years ago
4 replies
1288 reads
Matey Odonkor
2009

I will like to hear from anyone who has done research on or knows the behavioral pattern of 30-40 year olds and their use of news/stories online. I am particularly interested in how they approach such content, what they do with it (e.g. share with friends), what content are they likely to approach and consume (hot topics, gossips, etc), what form of content (shorts, trailers, long, etc), etc. Hope to hear from you guys because I feel my team is making some wild assumptions based on only two well known facts about this group (30-40yr olds) and that is; they like to share stories with their friends, and they want quick short news. _thanks

Comments

8 Apr 2010 - 4:20pm
susandoran
2010

Matey

Do you have a budget or staff to do user research? sounds like a ripe opportunity and topic.

best
Susan

On Thu, Apr 8, 2010 at 5:08 PM, Matey Odonkor <ebe.mate@gmail.com> wrote:

I will like to hear from anyone who has done research on or knows the behavioral pattern of 30-40 year olds and their use of news/stories online. I am particularly interested in how they approach such content, what they do with it (e.g. share with friends), what content are they likely to approach and consume (hot topics, gossips, etc), what form of content (shorts, trailers, long, etc), etc. Hope to hear from you guys because I feel my team is making some wild assumptions based on only two well known facts about this group (30-40yr olds) and that is; they like to share stories with their friends, and they want quick short news. _thanks

10 Apr 2010 - 12:20pm
tonyzeoli
2008

Have you checked the Pew Internet Life project website? They usually have some good info. Or, check e-marketer.

On Thursday, April 8, 2010, Matey Odonkor wrote: > I will like to hear from anyone who has done research on or knows the behavioral pattern of 30-40 year olds and their use of news/stories online. I am particularly interested in how they approach such content, what they do with it (e.g. share with friends), what content are they likely to approach and consume (hot topics, gossips, etc), what form of content (shorts, trailers, long, etc), etc. Hope to hear from you guys because I feel my team is making some wild assumptions based on only two well known facts about this group (30-40yr olds) and that is; they like to share stories with their friends, and they want quick short news. _thanks > >

12 Apr 2010 - 8:18am
Benjamin Ho
2007

Or maybe all of us 30 to 40 year-olds in IxDA can respond to the question here? =]

 

12 Apr 2010 - 10:10am
cgoebel
2010

General obsevation about my peers:

Type of content varies widly depending on interests. Observed: news,
sports, parenting, health, home and garden, career-related topics.

Length: many read longer articles, but make good use of digests- I

Sharing: facebook is frequently used for sharing political news, Email
sharing also but only to close friends/family about truly relevant
topics.

Christina

On Apr 12, 2010, at 5:04 AM, Benjamin Ho wrote:

> Or maybe all of us 30 to 40 year-olds in IxDA can respond to the
> question here? =] > > > >

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