The betacup design challenge for a sustainable community

27 Mar 2010 - 5:53pm
4 years ago
6 replies
3418 reads
SemanticWill
2007

It’s been said that design shapes behavior; and in user experience (UX) design, behavior informs design which shapes behavior. We can almost taste the tail of the snake in its own mouth.

We have often heard that design can change the world for the better; that to design a cleaner, more sustainable future is not just in our power, but a moral imperative – since often times, we designers are part of the problem. But sometimes, setting and exploring the problem space is the hardest part.

One problem space worthy of exploration is with disposable paper cups. 58 billion paper coffee cups are thrown away every year; most of them aren’t recyclable. There are some efforts at reducing this waste — travel mugs, compostable cups — but at the end of the day, Americans are drinking more and more coffee out of non-recyclable paper cups on the go.

Is it possible to solve the paper cup problem?

We think that this is just the kind of problem space that members of the interaction design community could get excited about and contribute to. By integrating our unusual talents across many fields, our understanding of real human needs and behaviors, our passion for craftsmanship, and a systemic approach to creative problem solving, we have a unique vantage point that we’re hoping to tap in solving this problem.

The betacup project was founded in May 2009 with the goal of reducing the number of non-recyclable cups that are thrown away every year — going beyond a simple reusable coffee mug that we know aren’t that convenient, widely used, or valued.

We decided that while we might have a few good ideas, lots of talented people drink coffee everyday and they have thought about this problem too. So we came up with the betacup challenge as a way to get a lot more of us working on the problem. We invite you to submit ideas but also to comment and rate others’ ideas, and engage in discussions with other betacup  community members and contest jurors.

Join us and learn more about the betacup challenge, as well as the $20,000 in prize money that will be rewarded to the winning ideas.

Be part of our team!

PS: For some great background on the use of design thinking and bodystorming used at Overlap09, which was our initial exploration of the disposable cup problem space, check out this post with video of bodystorming service design.

Will
@semanticwill
Brynn
@brynn

Comments

27 Mar 2010 - 10:12pm
jodie moule
2009

A great company in Australia that has won several design awards for their sustainable design since launching is the 'Keep Cup'.

http://www.keepcup.com.au/ 

Our whole office uses these cups - as we too were concerned with the amount of waste that just one office was creating  from a well used coffee account.

These cups are really well designed and a nice example of what this competition is trying to achieve...it's worth a look for some inspiration! :-)

cheers,

Jodie 

 

 

28 Mar 2010 - 12:50pm
Sadiq Islam
2009

Please remove me from the chain email

Sent from my iphone

On Mar 27, 2010, at 11:31 PM, jodie moule
wrote:

> A great company in Australia that has won several design awards for
> their sustainable design since launching is the 'Keep Cup'. > > http://www.keepcup.com.au/ [1] > > Our whole office uses these cups - as we too were concerned with the
> amount of waste that just one office was creating from a well used
> coffee account. > > These cups are really well designed and a nice example of what this
> competition is trying to achieve...it's worth a look for some
> inspiration! :-) > > cheers, > > Jodie > > > > > >

28 Mar 2010 - 6:21pm
SemanticWill
2007

Um, 

You subscribed to the IxDA list - so why don't you unsubscribe. She wasn't spamming - she was talking about an Aus company that was tackling a similar design problem - so you can unsubscribe - or apologize.

28 Mar 2010 - 6:50pm
dalix
2010

I did not add you to the chain of emails. I think you might have to
check your personal profile and set up your account to not get anyones
emails. Thank you

Deyanira Alix – Account Executive iUVO Talent dalix@iuvotalent.com M 818.468.2427 T 888.435.6032 x 803

On Mar 28, 2010, at 11:08 AM, Sadiq Islam wrote:

> Please remove me from the chain email > > Sent from my iphone > > On Mar 27, 2010, at 11:31 PM, jodie moule jodie@symplicit.com.au [1] > wrote: > >> A great company in Australia that has won several design awards for >> their sustainable design since launching is the 'Keep Cup'. >> >> http://www.keepcup.com.au/ [1] >> >> Our whole office uses these cups - as we too were concerned with the >> amount of waste that just one office was creating from a well used >> coffee account. >> >> These cups are really well designed and a nice example of what this >> competition is trying to achieve...it's worth a look for some >> inspiration! :-) >> >> cheers, >> >> Jodie >> > ((

29 Mar 2010 - 8:30am
Bharat Philiph-Patel
2007

Jackie
This is a wonderful example that is inspiring as we all look to find ways to do a better job of reducing our impact to the environment while promoting our brand in a stylishly designed cup that you are not likely to throw away.


Thank you.

Bharat Philiph-Patel
philiphpatel@gmail.com




On Sat, Mar 27, 2010 at 10:31 PM, jodie moule <jodie@symplicit.com.au> wrote:

A great company in Australia that has won several design awards for their sustainable design since launching is the 'Keep Cup'.

http://www.keepcup.com.au/ [1] 

Our whole office uses these cups - as we too were concerned with the amount of waste that just one office was creating  from a well used coffee account.

These cups are really well designed and a nice example of what this competition is trying to achieve...it's worth a look for some inspiration! :-)

cheers,

Jodie 

 

 

(((Pl
1 Apr 2010 - 10:08am
jlevinson
2010

 

The betacup contest is now open!  Some good thinking in here, submit your ideas to the community for a shot at the prize money - see http://www.thebetacup.com for signup details.  Even if you don't have an idea, you can be part of the project by rating and discussing concepts submitted by others.

Justin @thebetacup

 

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