Looking for a correct term for Use Case 01 Landing Page.
3 Mar 2010 - 7:36pm
3 years ago
I am producing IA/UX for a SaaS and need to obtain research specific to the typical layout of a Use Case 01 landing page with call-to-action.
Specifically, my client wants an initial landing page with two calls-to-action buttons with the same visual weight. His justification is that both will eventually lead down conversion paths (one directly to signup, the second to more information). All information I can find advises this has the opportunity to cause some confusion which can hamper conversion rates.
The research I find focuses on landing and micro landing page without mention of SaaS. While strategies should be simular, it would help if the examples were closer to the project's specifics.
Thanks in advance. Trent Sherrell XeeSM.com/tSherrell