Looking for a correct term for Use Case 01 Landing Page.

3 Mar 2010 - 7:36pm
4 years ago
1 reply
1258 reads
tSherrell
2008

I am producing IA/UX for a SaaS and need to obtain research specific to the typical layout of a Use Case 01 landing page with call-to-action.

Specifically, my client wants an initial landing page with two calls-to-action buttons with the same visual weight. His justification is that both will eventually lead down conversion paths (one directly to signup, the second to more information). All information I can find advises this has the opportunity to cause some confusion which can hamper conversion rates.

The research I find focuses on landing and micro landing page without mention of SaaS. While strategies should be simular, it would help if the examples were closer to the project's specifics.

Thanks in advance.
Trent Sherrell
XeeSM.com/tSherrell

Comments

26 Mar 2010 - 3:11pm
Sean P. Goggins
2008

Unsubsribe

On 3/4/10, Trent Sherrell wrote: > I am producing IA/UX for a SaaS and need to obtain research specific to the > typical layout of a Use Case 01 landing page with call-to-action. > > Specifically, my client wants an initial landing page with two > calls-to-action buttons with the same visual weight. His justification is > that both will eventually lead down conversion paths (one directly to > signup, > the second to more information). All information I can find advises this has > > the opportunity to cause some confusion which can hamper conversion rates. > > The research I find focuses on landing and micro landing page without > mention > of SaaS. While strategies should be simular, it would help if the examples > were closer to the project's specifics. > > Thanks in advance.Trent SherrellXeeSM.com/tSherrell > >

Syndicate content Get the feed